I'm tracking technology, and technology is tracking me


Battle of the browsers When the computer industry was vertically integrated, it exploited "lock in", which discouraged users from defecting to alternative systems. Today's interdependent suppliers are more likely to talk about "buy in" as a way of sustaining thier platforms. In the browser wars, Microsoft used "buy in" to support Internet Explorer and defeat Netscape Navigator.
Schofield on Saturday
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