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The open road to success (Web exclusive)
Palm's strategy is to avoid Apple's mistake, and turn itself from a vertically-integrated company into one of many supporters of a horizontal platform. Vertical integration is a good way of opening up a new market by offering "the whole product". However, in the long term, no single company can supply everything users of a successful platform will need. They need to get other companies on board to produce a choice of hardware, software and services, and drive down prices. It means switching from the vertical to the horizontal approach. Apple failed to do that when it mattered, but Psion and Palm are among the companies trying to make it work.
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