I'm tracking technology, and technology is tracking me


Why VHS was better than Betamax (Web exclusive)
The triumph of VHS is frequently cited as an example of the market choosing inferior technology. This reveals far too simple an understanding of the market and the way consumers buy things.If you look at "the whole product", you can see buyers making rational decisions. However, if you look deeper, it turns out that VHS wasn't inferior technology -- the story is an "urban myth" -- and Betamax actually lost because it didn't do what consumers wanted.
Schofield on Saturday
Guardian Unlimited

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